Choose a brand and evaluate its user experience across touchpoints.

Map out the customer journey for a brand integrating key UX touchpoints.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Practice creating at least two types of joints on scrap wood. Take photos and describe your process and challenges faced.